The 8 Questions Every Marketer Should Ask Their Data Partners
Forces from outside and within the marketing industry are coalescing to reshape the future of addressable targeting, causing marketers to prioritize the management and activation of valuable 1st party data assets. While imperative, that focus is just the start.
Developing 2nd party relationships or exploring 3rd parties will expand your data horizon and leverage the value of your hard-won customer data. Fortunately, there is a lot of great data out there — and identifying it is easier when you ask potential partners some simple, yet pointed, questions.
This guide empowers data buyers to:
- Make informed investment decisions
- Establish a consistent framework for evaluating data partners
- Identify quality data sources that align with their specific goals
- Thoughtfully evolve strategies in the face of changing technology and regulations