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Sample Audiences Across Verticals

Categories
- Human Services
- Education
- Arts & Culture
- Political
- Healthcare

Issues/Causes
- Hunger
- Animal Welfare
- Religious
- Health
- Environmental
- Political

Organizations
- American Red Cross
- Feeding America
- Make-A-Wish
- ASPCA
- Habitat for Humanity
- The Salvation Army
- St. Jude/ALSAC

Demographics
- Donor in HH
- Religious Affiliation
- Political Affiliation
- Ethnicity
- Wealth Indicator