"Fragmentation of the viewing audience, media ownership, content delivery and the paths to the TV set have created the imperative for an audience-first media approach."
- Winterberry Group
The Outlook for Identity in Advanced Television provides the tools everyone in the TV and video space needs now to thrive with the convergence of linear, addressable and connected TV.
Set yourself apart with intelligence on the:
- Evolving role of data and identity solutions in the TV & video ecosystem
- Impact on media planning, targeted activation, measurement, and attribution
- Strategies for navigating the many paths to TV audiences and content
Be sure to download now for the latest research and insights!